Our Response To The COVID-19 Pandemic
Is it safe to come out yet? What a whirlwind past three months it’s been.
Life as we know it has changed forever, in such a short period of time everything has turned upside down! Queues in supermarkets, greetings from afar, zoom meets, stockpiling etc etc.
Something that started off as nice little break, a time for reflection or to catch up with odd jobs around the house suddenly became real when the news reached us of a loss of a close family member, a friend or a loved one that made us just stand still and realise how helpless we really are against this horrible disease.
Words like ‘Lockdown’, ‘COVID-19’, ‘Social Distancing’, ‘Global Pandemic’ and ‘Flattening The Curve’ have all become catchphrases or references we’ve become all too familiar with.
As an organisation I felt it really important we took this time to reflect, reorganise and re-energise. For us, it was vital to come up with a creative response to what is happening and to get it right, to maximise the support we can offer whilst remaining within government guidelines.
Although at times we may feel helpless, by working together we can inspire hope and with creativity we can reach people in such a powerful way.
Behind the scenes over the last three months we’ve been really busy. Although the early intentions for me personally were to read a book a week, work out every day, FaceTime all my friends and spiritually reconnect, er, well….that went out the window after the first few weeks.
Then, it was a real challenge to manage my restlessness and nurture this in a creative way. So I did, and that was by looking at Alchemy and re-organising, strategising, developing policy, personnel and really reflecting in what direction we wanted to take the organisation.
I wanted to deliver projects to respond to the situation in a characteristically innovative and creative fashion, addressing needs in the community that aren’t currently being met.
I hope we can take our experiences during lockdown and create an artistic platform for the world to share their thoughts, ideas and imagination.
Mental health was a big topic that was at the forefront of my mind and people are being so creative now, discovering new hobbies and making time for art and creativity. Therefore, it felt natural to develop something that would resonate with people on a deeper level.
We’ve also had to redevelop and amend our current delivery to an online platform; that has proven a challenge, but something that will ultimately hold us in good stead.
I’m so excited to share our work and creativity with you all over the next few weeks. Please get involved; if you see something that inspires you, don’t wait – take part, get involved make a difference.
Above all else, stay safe.
Adil Mohammed Javed
CEO & Artistic Director